Wave 0 – Announcement
Announcement of the upcoming conference, including topics of interest and related articles.
Wave 1 – news articles
During the conference, we send 3 online newsletters to all our subscribers in the target group. These newsletters each contain 5–6 news articles with the clinical highlights presented at the conference.
Wave 2 – podcast newsletter
Two weeks after the conference, a podcast newsletter will be sent out to share our latest podcast episode containing a discussion of some of the late-breaking results presented at the conference.
Wave 3 – peer-reviewed articles
Six to eight weeks after the conference, two online newsletters will be sent in quick succession, announcing the publication of the full Conference Report and sharing the peer-reviewed conference articles supplemented with Meet the Trialist interviews.
Wave 4 – print edition
Ten to twelve weeks after the conference, the print edition of the peer-reviewed Medical Conference Report is sent to all relevant specialists. The range of print is 100% compared with IQVIA (i.e. all specialists who agreed to receive material).
